JAMES WATKINS, MBA

James Watkins, MBA, is a strategic growth architect dedicated to advancing organizational expansion, financial strategy, and community development. As the Director of Business Development at Wellness Grove, James leverages his expertise in partnership cultivation, revenue generation, and process optimization to drive sustainable business success.

Under his leadership, access to capital for local businesses increased by over 400% in just one year, creating new revenue streams and fostering transformative strategic partnerships. His ability to analyze, streamline, and optimize workflows has played a pivotal role in securing over $6.7 million in funding for minority-owned businesses—an extraordinary leap from the previous year’s $400,000.

Holding a Master’s Degree in Business Administration, James has built a proven track record in sales, finance, training, and community development. His strategic mindset and relationship-building proficiency have expanded market opportunities and positioned businesses for long-term success. By integrating financial acumen with operational efficiency, he has consistently delivered measurable, high-impact growth.

As Director of Business Development, James spearheads initiatives that fuel Wellness Grove’s expansion, identifying new market opportunities, enhancing value-added services, and fostering high-impact collaborations. He is deeply committed to exploring emerging business models, driving innovation, and aligning growth strategies with the organization’s long-term mission.

James embraces a skills-based leadership approach, believing that great leaders continuously evolve and grow alongside their teams. By leading with authenticity, hands-on engagement, and a commitment to professional development, he fosters a culture of collaboration, motivation, and excellence—inspiring those around him to reach their highest potential while driving transformative change in the business and community landscape.